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LATAM is Latin America’s leading airline group, with a presence in five domestic markets in South America: Brazil, Chile, Colombia, Ecuador, and Peru, along with international operations within Latin America and to Europe, US, and the Caribbean.

In 2018, Beel and the publicity agency MRM E/OU led the digital campaign for the World Cup of LATAM Airlines. 

Brazil, being a country with a rich history in soccer and a major winner in the World Cup, the social media campaign aimed at tracking the goals of the twelve LATAM Airlines destinations that participated in the cup, and for each goal scored, the company provided discounts on airline tickets and hotels. Renata Fan, journalist and sports presenter, known throughout Brazil, presented the campaign.

The campaign was a huge success, earning the Effie Awards Latin America in the silver category for real-time marketing.

Places where the videos were shown

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